Digital Marketing on a Shoestring Budget Workshop

Your Guide to Digital Marketing on a Shoestring Budget

You don't need a big budget to get noticed on the web - you just need creativity! Savvy business owners are turning to bootstrap marketing to amplify their message online, with very little marketing dollars.

In this hands-on, beginner-level workshop facilitated by Camp Tech, you'll learn the tricks and tools needed to effectively market your business online, on a shoestring budget.

Who Should Go

This workshop is targetted towards small & medium business owners and individuals who want to learn fundamental marketing concepts.

What You'll Learn:

• How to develop and implement an effective digital marketing strategy
• Overview of Google My Business, features and best practices
• Beginner SEO tactics to boost traffic and Google ranking
• Strategies for obtaining free or inexpensive online publicity
• An exploration and discussion of real-life tourism businesses who are using digital marketing strategies successfully
• Email marketing tips and tactics
• Social media marketing overview and tips for content creation (Facebook,
  Instagram, Twitter)
• How to use Google Analytics and other metrics tools to measure and quantify your digital marketing efforts
  

Agenda

8:30am - Registration and continental breakfast served

9:00am - Workshop commences

12:00pm - Workshop ends

Complimentary parking is available onsite.

This workshop is exclusively for Tourism Richmond Stakeholders.

Limited spots available. Please RSVP by Thursday, September 26, 2019.

Terms and Conditions

Due to limited capacity, we can only accept 1 representative per organization at this time. If you would like to send an additional person, please email Rebecca Wu (rwu@tourismrichmond.com) to be placed on a waiting list.

If you must cancel your registration, please contact Rebecca Wu at least 48 hours prior to the start of the workshop. No shows or late cancellations will affect your participation in future Tourism Richmond workshops and events.